What's Your Website's Conversion Rate?

Conversion is the true measure of the effectiveness of your website and its content. Unless people who visit your site do something that converts them into leads and customers, your expensive website is not doing its job.

All too often, a visitor lands on your site, looks at your home page, then clicks the back button and selects another site to visit from the search results page. Search Engine Optimization is important, but conversion is even more important. Conversion is the job of your site's content. Here's what content should do:

• Grab the visitor's attention - Talk about the visitor, not yourself. Show each visitor that you understand his or her needs and interests.
• Educate the visitor - Every visitor to your site should learn something about the questions he or she has. Links to educational content are crucial.
• Keep the visitor on your site - The longer you hold a visitor's attention and keep each visitor cruising your site and reading your message, the better your chances are to convert that visitor into a customer.
• Don't send visitors away - Never include links on your site that send your visitor to another site, except on a specific links page. The visitor will leave and probably not return.
• Ask for the visitor's business - Every page on your site should include content that asks your visitor to contact you or visit your physical location. Use every contact method possible, from the telephone, physical location, and email forms.

Not all website content writers have the skills and expertise to put together content that meets these needs. You need a professional writer to create your web content - a writer that understands web marketing techniques and knows how to keep users on your website and convert them into customers.

Poor quality content does nothing to help your business. Misspelled words, poor grammar, and badly-organized content reflects badly on your business. Only the very best writing is acceptable in today's competitive business environment.

How well does your site convert users? Well, you can look at its traffic report. What percentage of visitors contact you? If you're shocked by the result, it could be your content that's driving customers away.

Email Me for a free evaluation of your web site's content. I'll be happy to help you understand how expertly-written and effective content can convert your visitors into leads and sales.