Saturday, September 11, 2010

Who Should Provide Your Web Content?


When you're creating a website for your business, you usually think of contacting a web design company to do the job. That's a smart move, but is a web design company your best choice to create the content for your site? Often, it's not.

Designing a web site is a matter of graphic design, functionality, and technical issues. A great web designer, however, may not be a great writer. The content on your web site is as important as the design in bringing customers to your business. If it's not written by an experienced professional writer, the best visual design on the planet may not produce the results you need.

Talented writers are rare, but finding one who can translate your message into effective content for a website can be a tough job. When choosing a writer for your content, be sure to check samples of his or her work. Look at websites that have content created by your candidate. Would you patronize those businesses? Is the content compelling? Does it lead you to want to purchase products or services. If not, continue your search.

Great content helps make a well-designed site work. Check out the work sample links in the left sidebar of this blog. See how effective web content makes those sites work.

Email Me for a free evaluation of your web site's content. I'll be happy to help you understand how expertly-written and effective content can convert your visitors into leads and sales.