That may seem like a simple question, but it's not as simple as you may think. Whatever your business does, you are offering goods or services to your website visitors. Even though they're coming to your site to see what you have to offer, they're looking for more than just the bare bones facts about your products or services. The thing they're really looking for is information.
If your website only offers them information about the actual merchandise you sell or the things you can do for your clients, you're missing part of the information equation. And what you may also be missing is the opportunity to help your potential clients and customers get the information they need to choose you as the business they want to supply their needs. Educating website visitors is the key to giving them the confidence in you that gives them reasons to take the next step and either order products or contact you to arrange for services. Give them the following, and they'll make that choice:
- What are The Factors Customers Should Use to Make a Wise Choice? Even though you're an expert in your line of business, your website visitors aren't experts. Helping them understand how to make the right decisions is part of your job. Give every visitor a path toward learning what they should consider in choosing products or services. Help them understand the basics of your business and show them that you are their best choice.
- What Makes Your Business Stand Out from the Rest? - What are the unique features that your business offers its clients and customers that sets you apart from your competition. What are some of the pitfalls that visitors might encounter with other businesses? How do you help each customer obtain the greatest value.
- What should Customers Expect from Every Company in Your Line of Business? Stress your dedication to customer service, your long experience, and any other factors that will help convince your website visitors to choose you to supply their needs.
Take a close look at your competitor's websites and try to see them from a typical customer's point of view. Make your website stand out by providing more and better information, presented in a way that convinces your visitors that they need look no farther to find the products and services they seek. Do this, and you'll be well on your way to dominating your line of business in the area where you do business. It's a formula for success that has worked time and time again.
Email Me for a free, no-obligation evaluation of your current website's content, or call George Campbell at 651-774-7999. To see examples of my web content, click any of the Work Sample links in the left column of this blog. I'd love to help you make your website the very best it can be through effective, dynamic content.
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