How Does Google Look at Website Content?

Since Google search result rankings make a huge difference in website traffic, it's important to understand what that search engine and its competitors are looking for when they rank sites. Increasingly, Google has said that it looks at content as a major factor in determining results rankings. The world's most popular search engine, though, doesn't disclose details of its ranking algorithms. Only by studying the factors it does disclose and looking at actual high-ranking websites can you tell what Google is looking for in page content. Here's a quick guide to some of the most important factors that are common to top-of-the-first-page sites:

• Topic Relevance - Google knows that people want information when they use search engines. So, it gives ranking priority to pages that deliver accurate information on the topics of user searches. It expects to find content that relates directly to a search and that sticks to the topic.
• Content Quantity - In studies of pages that ranked at the top of the first page of Google results, it was found that #1 ranked pages averaged over 1500 words of content. Why? Because longer content conveys more information. Information means relevance to Google.
• Topic Pages Are More Important than Home Pages - Look at your site metrics. Google is sending people to secondary pages on your website more and more. It's looking for content that closely matches search phrases with relevant information. Every page counts.
• User Behavior on Pages - Bounce rates are important in page rankings. If visitors stay on landing pages and visit additional pages on the same site, Google rewards the site and page with higher rankings. What keeps visitors on your pages? Compelling, relevant writing.
• Keyword Use and Related Keywords - This has become the heart of effective SEO. Searches are longer today. Further, Google knows what other searches relate to the specific searches its users type. Focusing only on specific target keywords and phrases isn't enough. All content must be relevant.

If your website and its pages don't attract plenty of visitors through high search engine results rankings, they are guaranteed to fail. Many factors affect rankings, but content quality, relevance and thoroughness are huge factors in current rankings assignments for every search. Top quality content, professionally written with both Google and your visitors in mind, is more essential than it has ever been.

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Email Me for a free, no-obligation evaluation of your current website's content, or call George Campbell at 651-774-7999.

How Much Is a New Lead or Customer Worth? Is Your Content Converting?

The content on your website, social media venues and other Internet destinations should be your top sales generator. If you're not seeing a steady stream of leads and new customers from your website or other Internet marketing efforts, poor content is probably the reason.

What would you do if a member of your sales staff wasn't generating sales? The answer to that question is obvious. That person would be out looking for a new job. If your web content isn't generating the leads and new customers and clients you need, maybe you should treat it like that non-productive salesperson.

Here's what works on websites and other online marketing venues:

• Compelling content that understands what visitors are looking for.
• Information that answers visitors questions and informs them about your offerings.
• Text that demonstrates why they should choose you over your competitors.
• Dynamic writing that leads visitors through your website and keeps them online.
• Conversion-oriented marketing copy that gives visitors reasons to act.
• Calls to action on every page that stimulates guests to contact you.

If your Internet marketing isn't getting results, it's time for a change. By replacing ineffective copy on your sites with powerful, targeted marketing copy, you'll see the results you should already be getting.

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Email Me for a free, no-obligation evaluation of your current website's content, or call George Campbell at 651-774-7999.

Content's Enormous Role in Effective SEO

Search Engine Optimization (SEO) is a crucial factor in delivering visitors to your website from all search engines. Without effective optimization, your site will never get the top-of-the-first-page search results that bring in potential customers. One thing's certain: Without heavy site traffic, your website is just a costly investment that will never pay off.

Much of SEO takes place in website design and in page titles, descriptions and other elements like metatags, but that's not enough. Everyone understands SEO today, and business websites compete for Google results page rankings like never before. You need a real edge if you're going to reach the top. You need professionally created content that understands SEO and makes it work.

Google, along with other search engines, is now ranking websites not just on keywords and phrases, but on relevance and content quality. Unless your content is useful, relevant and outstandingly written, search engines will rank it lower than competing sites that do a better job. Content is essential to SEO, and quality content that presents search keywords and phrases effectively is what makes the difference.

SEO & Content Must Work Together in Many Ways

• Keywords & Phrases Must Appear - Your content is the prime carrier of SEO search terms.
• Effective Search Term Placement is Crucial - Where and how keywords and phrases appear is vitally important.
• Google Should Notice SEO - Visitors Should Not - Search terms must be carefully used.
• SEO-Weaving Is an Art & Science - Skilled content writers embed search terms seamlessly into content.
• Overuse of Search Terms Hurts Rankings - Keywords and phrases must appear with the right frequency.
• More Content is Better - Google likes plenty of content on web pages. More content means more SEO opportunities, too.
• Quality Content Is Quality SEO - Search engines measure content quality in many ways. Professional copywriters know Google.
• Great SEO Content Means Great Rankings - That's the bottom line today. Google's ranking algorithms are quality-driven.

Don't Settle for Ineffective SEO Content on Your Site

If you're not happy with your rankings on Google, Yahoo and Bing, check your content. To maximize your chances of great results page placement, there's no substitute for top-quality content that takes SEO seriously. Amateur copywriters can't give you what you need to beat the competition.

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Email Me for a free, no-obligation evaluation of your current website's content, or call George Campbell at 651-774-7999.

Does Your Website's Content Build Confidence in Your Business?

Website Content Builds Impressions

When visitors land on your website for the first time, they form an immediate judgment of your business. That first impression largely depends on the design of the landing page. If they instantly see content that relates to their Google search, they stay away from their Back button and begin looking more closely. If they don't find relevant information right away, they're gone - almost before they arrived.

One of the tallest hurdles your website faces is building confidence. Your graphics and other site design elements are not the features that tell your potential customers to trust you. That's a job for text content. Once you get past the Back button threat, visitors will begin reading what's on your landing page.

Today, with Google becoming more and more focused on content relevance and quality, any page can be a landing page. What does that mean? It means that every page has to focus on informing visitors and helping find what they need. It has to demonstrate relevance and create confidence if it is going to convert visitors into leads, customers, and clients.

Confidence Building Elements

• Evidence of Competence - You're the expert. Your content has to reflect that expertise.
• Audience Recognition - All text content on your page must relate to visitors' needs.
• Sharp Audience Focus - Every content element must focus on visitors, not on you.
• Accurate Information - All marketing content must inform visitors clearly and correctly.
• Adequate Information - Skimpy content doesn't satisfy visitors. Give them plenty.
• Relevant Information - Content shouldn't wander or stray from the page's subject.
• Understandable Copy - Content shouldn't confuse visitors or insult their intelligence.
• Clean Copy - Error-free, grammatical marketing copy is essential.
• Concise Copy - Content must get to the point quickly and not waste time.
• Compelling Closing Copy - Your content should always promote conversion.

Content That Convinces Creates Confidence

Too many business websites spend too much time trying to sell, instead of helping visitors learn. Confidence doesn't come from sales pitches. It comes from proving the information visitors were seeking when they searched. If your content satisfies that need, you'll get their business. If not, they'll look elsewhere. That's the bottom line.

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Email Me for a free, no-obligation evaluation of your current website's content, or call George Campbell at 651-774-7999.