Thursday, December 1, 2011

Evaluating Your Website's Content


Your business website's content can make the difference between a successful website that generates new leads and creates new customers and clients and a website that accomplishes nothing at all for you. But, how do you know the difference? In most cases, website owners can't effectively judge the content of their own websites. Still, if you look at your website's statistics, using Google Analytics, you can see for yourself how many visitors bounce away from your site, rather than sticking around to get your message. If the bounce rate is high, odds are that your website's content isn't doing its job.

Any reputable web content writer or company will be happy to evaluate your website's content at no charge. It's one of the ways they generate business for themselves. Before asking for such an evaluation, though, be sure to check out samples of that company's or writer's work. Any company or writer worth its salt will have a list of websites they've written, so you can check them out for yourself. If their sites grab your attention and make you want to stay on the site, you've found a worthwhile web content provider. It's that simple.

When you contact a web content provider for an evaluation, you should receive an email in short order. It should contain easily understood information about web content shortcomings, if any, that were found, along with suggestions for improving your website's content and an offer to discuss the job with you further. If what you hear makes sense to you, set up a meeting with the provider, which should also be provided at no charge, to get more details about what is being proposed. You'll get answers to all your questions, along with an estimate of the cost of one or more options for improving your website's content. From there, you'll have enough information to make a decision.

As a professional website content writer, I'd be happy to provide evaluate the content of your business website. Have a look at the sites for which I've written all the content at the links on the left side of this page, then Email Me for a free, no-obligation evaluation of your current website's content, or call George Campbell at 651-774-7999. I'll look forward to hearing from you.