Sunday, July 21, 2013

Can Fresh Content Bring Your Website Back to Life?


All across the Internet, thousands of websites have died. They no longer produce leads, don't show up high in search engine results for common search phrases and keywords. They're not being read by visitors, or visitors are landing on the site and almost instantly clicking their back button and going somewhere else. Such websites are not productive, and are actually a detriment to the businesses that own them. If that describes your own website, you're probably pulling your hair and wondering what you can do to get your website working as the productive sales tool it should be.

Most often, when websites no longer produce leads, the problem lies in that website's content. It could be outdated, ineffective, and may be incompetent at competing with competing websites. It's not the website's design, in most cases, that causes it to fail. Money pumped into a failing website's design won't get the results you need if the content stays the same.

A complete revamp of almost any website's content, created by an experienced professional website content specialist, is the key to rejuvenating that website's performance. Times change and your business website must change to meet the expectations of your visitors and to attract them to your site in the first place. Here are some reasons to consider a complete website content change:
  • Fresh, Up-to-date Content Sells - Years ago, it was possible for a website with minimal content, written haphazardly, to provide effective results. That time has passed. If your old content is out-of-date, doesn't reflect your current business practices, or just doesn't communicate well, a complete revamp can make all the difference.
  • SEO Practices Have Changed - If your website is no longer showing up near the top of the first page of results for keywords and phrases potential visitors use, your content many not be taking full advantage of Search Engine Optimization. Google has drastically changed how it ranks websites, and now focuses on quality content. Websites with minimal or unfocused content have dropped in search results. Refreshing your content with SEO content that understands Google's ranking algorithms can restore your search results.
  • Website Visitors are More Sophisticated - Your visitors are used to finding content that helps them solve their problems. If that useful, informative content isn't there when they land on a website, they don't stick around. They find one of your competitors and give them the business you need. Today's website content needs to be informative, clear, and instantly capture interest. 
  • Excellent Content Sells - Your website should be the best sales tool in your marketing arsenal. It can work 24/7/365 to motivate visitors to do business with you, rather than with your competition. Only top-quality website content will do that job. Conversion of visitors into customers and clients must be the constant goal of your content. Nothing less will do.
Professionally Written Website Content is Essential
Not every writer has the skills, experience, and knowledge to create powerful content with the impact you need. Not every writer has the deep understanding of SEO, marketing strategies, and effective communication that is essential for your website. You should examine each writer you consider carefully, looking closely at successful websites that writer has created, before making a choice of content writers. Your choice of a professional writer to create fresh, effective content for your website will make all the difference. Make the wrong choice, and you'll waste your money. It is that simple.

Email Me for a free, no-obligation evaluation of your current website's content, or call George Campbell at 651-774-7999. To see examples of my web content, click any of the Work Sample links in the left column of this blog. I'd love to help you make your website the very best it can be through effective, dynamic content.