Create Smart Content Using Neuromarketing Strategies

Neuromarketing is the application of neuroscience research to marketing efforts. It's based on the fact that most consumer decisions are made by the fast-thinking, unconscious parts of the brain. Traditional marketing content seeks to educate and motivate decisions by explaining benefits and convincing consumers that they should decide to make a purchase or make contact.

That is still important, but getting website and other internet users to slow down and read that content can be a real challenge. Bounce rates on typical website home pages and landing pages are way higher than you'd think. In fact, most visitors leave pages in just seconds. That's not long enough to tell your story.

The key to slowing those users down is to grab their attention. Emotional responses to simple, activating language are the goal. By using powerful words that create an instant response in the oldest parts of the brain, you can stop visitors in their tracks and lead them to discover what you have to say. What emotion should you evoke, though?

Fear, awe, pleasure, and yes, even sex, are emotions that elicit a powerful response. Words that trigger those emotions and that are emphasized slow the brain down to take in information and consider it. In titles, headings, subheadings and other visually prominent content, use "power words" to get attention. Tie them to other words that are relevant to the reasons the visitor found and landed on a page. Then, expand on your story immediately in attached content.

Sounds easy, doesn't it? It's not, though. Writing effective neuromarketing content requires a deep understanding of how the brain works. Getting people's attention and holding it is the key to marketing success. High-quality text content is essential. You're making a bargain with your visitor. Your marketing story has to meet your guests requirements or there's no deal.