How Much Does Website Content Cost?

When small business owners talk to website designers and content providers, the question of cost is always prominent. There's no question about it: Creating a brand new website or revamping an existing one comes at a price. Everything involved in promoting a business has its price. What you pay for the service provided has a lot to do with the quality of service you get. It's true for your own business, and it's true for the business of creating websites. It's not really price that should be the main question; it's value.

Content Matters for Every Visitor from the Start - It Must Capture Them
The content on your website is your introduction to your prospective customers and clients. When they search for the products and services you provide, the content and design of your website are major factors they consider. It's the firm handshake and smile they experience immediately. Just as with personal greetings, the quality of that experience makes a lasting impression. On your website, that initial impression determines whether the visitor sticks around long enough to get your message or clicks the back button and moves on to the next website in the search engine results. A website can might land on any page of your website, not just your Home Page. Every page needs to greet your visitors, capture their attention, and help them find the information they're looking for.

Your Website's Content Tells Your Story - Keeping Visitors Learning More
Once your website's handshake and smile captures their attention, helping visitors understand what you offer and why that offer is a good one is the next job of your website content. Everyone who comes to your website is looking for information that helps them solve a problem. That's why they searched for businesses like yours in the first place. The content on your website has to let them know that you understand their needs and are capable of solving their problems in the best possible way. That's not easy. Your sales staff does that for everyone they meet, and your website content has the same job. How well it does that job determines whether they stay on your site to learn more.

Your Website Content Helps Close the Deal - Converting Visitors into Customers
After showing visitors that you understand their needs, your content has another job. It has to convince those visitors that the next step they should take is to contact you, order products, or come to your location. Many small business websites, especially, fail to convince visitors that they should take that step, or make it difficult for them to do. Giving your website guests information is important, but unless they take what they learn and make a decision to choose you, they may make the deal with some other business. Like a great salesperson, your website content is always working on closing the deal. If it succeeds, you succeed.

Quality Website Content Means High Value Results
Everything about your website, but especially its content, is important. Selling is difficult in any marketplace, and a top-quality sales strategy is the only path to success. To get maximum results from your Internet marketing efforts, only content with excellent quality can give you the true value you're paying for. You can get low quality website content cheaply, or you can pay more for content that gets the results you expect. Content providers are not all alike and neither is the quality they produce. Creating website content is a competitive business, and the price range is relatively small. Guarantee maximum value by choosing a content provider with a proven record of quality work.

Judge Content Quality for Yourself Before Choosing a Content Provider
It's not all that difficult to judge the quality of a website content provider. Any individual or company in that business should be happy to give you links to websites that they have done. Go to those websites and take some time to see what's there. Judge for yourself whether or not the content of that website works. Is it accurate, well-written, and convincing? Would you patronize that business if you were in the market for its goods or services? Make your decision based on actual samples of the work. Compare the work of several content providers and choose carefully. Once your website is online, it's very costly to redo it.
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Email Me for a free, no-obligation evaluation of your current website's content, or call George Campbell at 651-774-7999. To see examples of my web content, click any of the Work Sample links in the left column of this blog. I'd love to help you make your website the very best it can be through effective, dynamic content that presents your business in a way that gets results.