When you're looking for a professional writer to create the content for your business's website, there's a single factor that should be your primary consideration. While price, availability, scheduling, and other factors are important, there's just one factor that should make or break your decision: Results.
Your best guide to the performance of any writer you are considering is the past work of that writer. It's very easy to measure if the writer has a good list of complete websites he or she has written within the past year or two. By visiting one or more of those websites and carefully looking at the entire site, visiting multiple pages, you'll get a very good idea of the capabilities of the writer.
It sounds too simple to be true, doesn't it? It's not. Such an investigation into past projects is hard work for you, but finding a competent professional writer who understands all the factors that go into creating the complete content for a business website is a difficult task.
For example, look a the list of work samples on the left in this blog. They represent my work for the past year. For each of those links, I have written all the content on the site. The variety of businesses in that list is a demonstration of my flexibility in many business subject areas, and the actual content on the site represents my web content and marketing strategies and my skill at presenting those strategies. By looking carefully at a site that is similar in some way to your own business, you'll be able to judge every factor of the content, and will know whether I would be a suitable writer for your project.
Any content writer you're considering should be proud to present a list of past projects, linked so you can quickly assess the quality of his or her work. If such a list is not available, use caution, and insist on seeing recent complete website work samples in a field related to your business.
Only after a close look at real-life examples of a writer's work should discussions about scheduling and price begin. Without an assurance that the writer can produce effective website content, there's no point to those discussions. No other factor is as important in choosing a content writer.
Email Me for a free evaluation of your web site's content. I'll be happy to help you understand how expertly-written and effective content can convert your visitors into leads and sales. Visit my Web Content Page for more information.
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