Search Engine Optimization (SEO) is a crucial factor in delivering visitors to your website from all search engines. Without effective optimization, your site will never get the top-of-the-first-page search results that bring in potential customers. One thing's certain: Without heavy site traffic, your website is just a costly investment that will never pay off.
Much of SEO takes place in website design and in page titles, descriptions and other elements like metatags, but that's not enough. Everyone understands SEO today, and business websites compete for Google results page rankings like never before. You need a real edge if you're going to reach the top. You need professionally created content that understands SEO and makes it work.
Google, along with other search engines, is now ranking websites not just on keywords and phrases, but on relevance and content quality. Unless your content is useful, relevant and outstandingly written, search engines will rank it lower than competing sites that do a better job. Content is essential to SEO, and quality content that presents search keywords and phrases effectively is what makes the difference.
SEO & Content Must Work Together in Many Ways
- Keywords & Phrases Must Appear - Your content is the prime carrier of SEO search terms.
- Effective Search Term Placement is Crucial - Where and how keywords and phrases appear is vitally important.
- Google Should Notice SEO - Visitors Should Not - Search terms must be carefully used.
- SEO-Weaving Is an Art & Science - Skilled content writers embed search terms seamlessly into content.
- Overuse of Search Terms Hurts Rankings - Keywords and phrases must appear with the right frequency.
- More Content is Better - Google likes plenty of content on web pages. More content means more SEO opportunities, too.
- Quality Content Is Quality SEO - Search engines measure content quality in many ways. Professional copywriters know Google.
- Great SEO Content Means Great Rankings - That's the bottom line today. Google's ranking algorithms are quality-driven.
Don't Settle for Ineffective SEO Content on Your Site
If you're not happy with your rankings on Google, Yahoo and Bing, check your content. To maximize your chances of great results page placement, there's no substitute for top-quality content that takes SEO seriously. Amateur copywriters can't give you what you need to beat the competition.
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Email Me for a free, no-obligation evaluation of your current website's content, or call George Campbell at 651-774-7999.
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