That's a shame, since a visitor who leaves your business's web site isn't likely to become a customer. While some people won't notice and others may not care, a sizable percentage of people who visit your web site are put off by sloppy writing, bad spelling, and poor grammar.
Think about it. Your website represents you and your business. You want your prospective customers to consider you professional, careful, and attentive to detail. You want them to know just how seriously you take them. Those attributes are what lead to customer loyalty and continued patronage.
Spell-Checking Isn't Enough
Just running your website content through a spelling checker won't cut it, either. There are too many words that are spelled correctly, but that are used incorrectly. Common examples of this type of error are the words "There," "Their," and "They're." Each means something different, but they all sound the same. "Its" and "It's" are another pair of words that are frequently misused, and spelling checkers won't tell you. Your web site visitors will see the errors, though, and you'll never know what they think.
Grammar Isn't Just for School
Not everyone is a grammar whiz, but most people don't like reading material that uses poor grammar. Even if they don't know why, they know that they don't like what they're reading. If your web site contains content that is ungrammatical, your customers will see your business as sloppy and careless. They won't tell you this; they'll just not come to your business.
Punctuation is Powerful
The same problem applies if your web content is badly punctuated. Misplaced or improper punctuation makes text hard to read and understand. Your goal is to inform your customers, not to confuse them.
Getting it Right
The solution for poorly-written web content begins when the content is prepared. If a professional content provider creates your content, you can rest assured that it will be correct. A professional will proofread your content multiple times, and correct any errors that exist.
If the content is already on your web site, the same professional can proofread and correct it quickly and for a reasonable price. Either way, you need a pro to do the job, unless you're a professional writer yourself.
Email Me for a free evaluation of your web site content. If it's in good shape, I'll let you know. If not, I can fix it for you at a reasonable price.
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