Should You Host Your Own Business Blog?

If you're ready to start a blog for your own business, you're probably wondering whether you should host it yourself on your company's web site or use a third-party blog-hosting service. In almost all cases, it's better to host your blog on a dedicated blog host, like Google's Blogger.com service.

Hosting is free on Blogger.com, and there are several advantages to using that service. If you host on your own site, you or your custom blog service will have to coordinate with your company's web designer or webmaster. Since blogs require frequent updates, this can lead to excessive time spent on the blog by your designer or webmaster.

A hosting service like Blogger.com lets you or your custom blog service update the blog at any time without involving your web hosting personnel. It also lets you keep non-employees from accessing your web-site server. Even better, changes and corrections can be made almost instantly and new blog articles can appear without delay.

Naturally, you'll link to your external blog from your website. Best of all, your external blog will contain links to your business website and provide an additional way for customers to find your business. Blogger.com, as part of Google, includes your blog entries in their search engine, which gives you additional internet exposure. All in all, the benefits of external blog hosting far outweigh the costs of hosting on your own servers.

Email Me to discuss how a blog can enhance your marketing strategy. There's no charge for an initial consultation.