Once web site visitors show up on your home page, what happens next? Does your web site quickly draw them in then move them through your web site? Does it convert visitors into customers? In far too many cases, that conversion never happens. Instead, visitors arrive at the home page, find nothing that holds them there and moves them to other pages. They click the Back button and go to the next search engine result. Your site statistics can show you what visitors do when they get to your site.
No amount of search engine optimization can create paying customers on your site. Even a site that achieves a #1 position in search engine results will fall flat if it can't convert visitors into customers. What is the difference between a site that fails to convert and one that generates leads and sales? Content. It's just that simple.
If your web site content immediately grabs the visitors attention, teaches them something, and leads them to explore your site further, you're a winner. But, you get just a few seconds to accomplish that. It's absolutely essential that the content on your site is exciting, compelling, and designed to keep visitors on the site so you can make the sale.
Professional writers have known this for decades, especially those who have been successful in writing for consumer magazines. Creating compelling copy that pulls readers into the text is an art, and it's not one that's easily learned. It takes years of experience, along with strong talent, to generate the kind of writing that moves readers.
If your web site isn't generating leads and sales in the numbers you expect, it's probably the fault of your content. If your site statistics show that visitors leave the site from the home page, then it's almost certain that your content fails to hold visitors. If they don't stay, they can't be converted into customers.
Have your web site evaluated by a professional content provider. Most will do that job at no charge to you. You'll get a report of the evaluation and can consider how to change your site to be more effective at the tough job of converting visitors into customers.
Email Me for a free evaluation of your web site's content. I'll be happy to help understand how fresh content can convert your visitors into leads and sales. Visit my Web Content Page for more information.
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