Saturday, January 2, 2010

Does Your Twin Cities Business Need a Blog?


Most Twin Cities businesses like yours already have a web site. That's a great thing, since it gives your customers and potential customers a place where they can find your business and learn about it. But, most small business web sites are static or are rarely changed. That means that most customers come to your site just once and never return. Even if you update your site once a month, that may not be enough to bring customers back to your site. Keeping your business in the minds of your existing customers is the very best way to keep them calling and coming in.

In today's internet marketing environment, the blog is the very best way to keep your website fresh and up-to-date. Lively, informative blog entries are the perfect way to bring customers to your site and to keep them interested in your business. Whether you have an auto repair shop, a restaurant, or a fishing guide service, a regularly-updated blog will keep your business web presence alive and current.

A business blog should incorporate:

  • Updates on special offers, new features, and changes in your business.
  • Seasonal articles that remind customers of your business, while informing and entertaining.
  • Articles of interest to your customers about subjects related to your business.
  • Search engine-friendly phrases and terms that bring new customers to your website and business.
  • Regular updates on at least a weekly basis to keep customers returning to the blog.
  • Clear, accurately-written articles that inform, entertain, and motivate readers.
I can help you set up a blog if you don't have one, and keep it updated on a daily, weekly, or monthly basis. With 25 years of professional writing under my belt, you can be assured that your blog will be lively, accurate, and timely. It will always reflect the philosophy and style of your business. Your blog can be hosted on your own web site, or set up on a blog service with links to and from your web site.

Your time is valuable--too valuable to spend trying to maintain a blog. For a reasonable fee, I can handle those chores for you and help keep your internet presence fresh and active.

Email Me to discuss how a blog can enhance your marketing strategy. There's no charge for an initial consultation. See the links to the left for samples of my work.