Wednesday, September 23, 2009

Content is King!


However your customers and potential customers find your web site, keeping them there for more than about 30 seconds depends on what they find. The content on your web site has to grab their attention and keep them reading or they'll click the "Back" button on their browser so fast it'll make your head spin.

Compelling, well-written content not only keeps visitors on your web site, but leads them through your site and converts them from browsers into customers. That's why Content is King...a saying you need to take to heart when creating, evaluating, or updating your site.

This is not a new concept. Before the internet became the default way for businesses to reach people, newspapers and magazines knew that what was on their pages determined their success. The best publications hired the best writers and paid them top rates. Why? Because seasoned, professional writers could produce the lively, informative content that kept the readers coming and buying the products and services advertised in the publications.

Your web site is no different. If your content informs and entertains, your visitors will become customers. It's just that simple. If the writing on your site is just so-so or worse, your visitors will just move on and you'll lose the opportunity to convert them to buyers.

Professional writers know how to motivate your visitors to stick around, learn something, and then explore your site further. That's the professional writer's business. Your business will thrive if you hire pros to create your site's content. Doing it yourself or copying unoriginal content from other sites just won't get it in today's ultra-competitive business climate.

Other factors are important, of course. Careful attention to search engine optimization and graphic design can lead visitors to your URL and get them to look at it. But, it's what your site says that keeps visitors there and leads them through your offerings.

How good is your web site's content? Is it converting visitors to customers? Are you happy with your site's performance? If you're not sure, have a professional writer evaluate your site. I'll be happy to do it at no charge and send you a report.

Email Me for a free evaluation of your web site content. I'll be happy to help you create and revise content to target your audience.