FAQ pages are among the most popular pages on any web site. Everyone has questions, and those pages have the answers in an easily accessible form. A web site without at least one FAQ page is like a business without windows. They save your customer's time and yours too. They are powerful tools for converting potential customers to actual customers.
The Two Types of FAQ Pages
The first and most basic type of FAQ page is one that provides details about your business. It should include:
- Locations, with links to maps
- Hours of operation
- Owner's name
- Services offered
- Product lines available
- Brief business history
- Payment types accepted
- Other information about your business
Every business web site should have one of these basic FAQ pages.
The second type of FAQ page, and one that's especially useful to customers is an informative FAQ page containing common questions asked about the type of business you run. For example, an auto repair shop FAQ of this type would include questions about vehicle maintenance schedules, common problems with vehicles, etc. A dental office FAQ would cover common patient questions, like why a root canal procedure might be needed, what to do about tooth pain, etc. You get the idea.
Each question leads naturally to an opportunity to tell customers how you can help solve their problem and to link to appropriate content on your site, providing a direct pathway from the question to a sale. Answers to these questions are generally brief, and include relevant links to other areas of your site.
Lead Customers to FAQ Pages and FAQ Pages Will Lead Customers to Buy
Feature links to FAQ pages prominently on your site, wherever customers might have questions. They'll go to the FAQ pages, get their question answered, then follow links in the answers back to content on your site that sells them on patronizing your business.
This will also save time you now spend answering these common questions and let you focus on the real business of selling your goods and services. It's a winning strategy for any business web site.
Creating effective FAQ pages is something of an art. Identifying the questions to cover and supplying effective answers isn't as easy as it sounds. If you think your website could benefit from adding FAQ pages to your site, please visit my Web Content FAQ. FAQ pages are just one of the Web Content services I offer.
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