If you're like most small to medium-sized business owners, you already recognize the value of your best sales personnel. They are the ones who represent you to your customers, provide information, answer questions, and close the deals that make your business profitable. Losing a great salesperson is a real catastrophe for most businesses. So, you do whatever it takes to retain sales staff members who get that critical job done again and again. You select your sales staff carefully, train them to present your company in the best possible light, and give salespersons the support and tools they need.
Your website is a sales tool, too. It's on duty 24 hours a day, every day of the year. In many ways, your web site is the best sales tool you have - or it should be. Today, a large part of your business comes from your website. A typical potential client or customer makes an initial choice by searching on Google or another search engine, and then visits web sites that appear in the search results. What happens next can make or break the connection between a website visitor and your business.
Far too many small and medium-sized businesses neglect to use their website as the powerful, effective sales tool it can and should be. The key to success with business websites isn't a flashy appearance and lots of colorful graphics - it's information and marketing. The informational content of your website must be a powerful marketing tool for your business. Other factors of website design are important, too, but if the content doesn't do its job, your visitors will simply click their browser's Back button and move on to your competitor's website.
Professionally written website content presents your company's message in a way that encourages website visitors to make contact with you, and that's the goal of your website. By identifying with your customers, leading them around your site and providing the information they need, effective website content naturally entices your visitors to call, visit your location, or place an order. Without effective content, your website is just a brief pause in their search for products and services.
How effective is your current website content? There's a quick way to find out. Email Me for a free, no-obligation evaluation of your website's existing content. I'll give you a brief analysis of your current content, showing you its strengths and weaknesses, and suggest ways it can be more effective. I have a proven record of creating successful website marketing content for business websites similar to yours. You can see samples of websites I've written by clicking the links to the left.
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