When visitors arrive at your small business website, the goal of your content should always be to speak to each visitor in a way that suits that visitor. That can be a complex job. Each website visitor has a particular way of looking at website content. Some respond to information in short blocks that speak briefly, and to the point. Others prefer to look first at your website's navigation system and choose topics of interest to them from the options there. Some look at the text content and focus on lists of linked bullet points to help them navigate the site. Still other website visitors are readers, and carefully read the text content on each page they visit on the site. The bottom line is that your website will perform best if its content speaks to every visitor, regardless of that visitor's browsing preferences.
How well your site retains and converts visitors into leads and customers depends on reaching as many of them as possible. The higher the percentage of visitors who find their preferred way of browsing websites, the higher the number of visitors you'll convert. That's why it pays to present your message in a way that suits all visitors, not just some. It's a challenging job.
Professional web content writers understand this need, and create content that meets all of those goals. The wording of your navigational links, no matter how you present the navigation is important. The inclusion of well-written bulleted or numbered linked lists, complete with brief expansion text, attracts a certain percentage of your visitors and leads them through the site. For the serious readers, well-written content gives them the information they need and leads them to make contact, visit your location, or order directly. Each part of your website must communicate clearly and market your business effectively.
Far too many websites neglect one or more groups of targeted visitors. There's no reason your website cannot reach every visitor. In addition, content that covers all three areas of visitor interest also presents additional opportunities for effective organic SEO keywords and phrases to appear, improving your search engine results.
How well does your current website meet these goals? Email Me for a free, no-obligation evaluation of your current website. I'll send you a report that will tell you, along with suggestions for ways to improve your site's communication with a broad spectrum of visitors. See the links to the left for samples of successful websites I have written, to see how a website can reach every visitor.
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